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Keep the horse ahead of the cart
Posted by admin
I’m really getting to be a Build A Niche store junkie and I’m one of the few that actually enjoy their forum. I’ll check it out 3-4 times per day just to see what’s going on. Anyway, over the last 3 months I’ve seen a reoccurring theme among new users. New users simply do not get BANS!
The typical new BANS owner thinks it’s something that you can just install and poof you can quit your day job. Oh, how untrue. The new user normally installs BANS and then immediately goes to check their EPN account to see if someone bought something. Then they check it an hour later and an hour after that. They think that the default BANS installation is some sort of money magic.
The reality is that they put the cart ahead of the horse! BANS is just a piece of affiliate software. It pulls eBay listings and displays them on a page. This in no way can drive a Web site. Listings do not drive visitors to your site!
However content does. Content is your horse. Content is why people visit your Web site. Content is what the search engines need in order to rank your site. Content is what brings people to the listings on your site.
That is why it is so critical not to put the cart (BANS) ahead of the horse (content).
