Build A Niche Store Expectations

Posted by admin

I was just surfing the Build A Niche Store forum, specifically the critique my site area. One thing that I noticed over and over was the lack of content and over doing of ads.

Don’t expect anything out of your BANS site if you don’t put in time developing content. Content is king. Content will provide you with a far better return on your time than plugging in ad after ad.

When someone comes to your BANS site, the first thing they should notice are the auctions you are promoting. Then they should notice your content. Then, after they view the auctions and content do they pick up on your ads. You ads should be the third thing in rank of importance and dominance.

Lastly, I saw a post that someone was complaining that they did not get any commissions off of 500 impressions and 14 clicks, for the month. WOW, reality check needed on aisle 1. It takes countless impressions and atleast 100 clicks on average to make a sale. That’s just my rule of thumb.

So, if you get 200 clicks, you can pretty much count on 2 sales. Again, that’s just based on my sites and results I’ve seen. But zero sales off 14 clicks should be expected.

Posted in: BANS May 2008

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