Don’t Worry About Your Build A Niche Store Template

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Build A Niche Store comes with 9 templates to get you started. You can easily modify those themes and form your own look and feel that matches your site category. That is enough!

There’s a lot of chatter around in the BANS community (Ian Fernando and a few others) that you need to have a custom template made for your BANS sites or else people won’t buy.  That people want to see some elegant site. That cool looking site promotes more trust with the user. That trust then turns into a greater chance at a sale.

One MAJOR problem with that thinking… People don’t buy from your site! They are buying from EBAY!. The goal of your site is for every visitor to click from your site to eBay. From there, it’s out of your hands. Either the visitor buy’s something, or they don’t. You have no control over that. Your design has no control over that. Only eBay and other bidders have control over that sale.

So, your design really doesn’t play a huge role in the process. What does play a huge role in gaining trust is CONTENT. Instead of jacking with your theme hour after hour, try creating unique content that both search engines and visitors will value.

Your return on investment will be far greater focusing your time on content instead of look. You want to make your site better than your competitor? Create better content!

Posted in: BANS Templates May 2008

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